Date: May 21, 2026
DeMark Legal Consultancy & IP Services was pleased to co-host a specialized seminar with the International Sports & Entertainment Zone (ISEZA), bringing together professionals from the legal, sports, sponsorship, and commercial sectors to discuss the evolving legal and commercial challenges surrounding major international sporting events.
The event focused on key topics including sports intellectual property, image rights, sponsorship structures, ambush marketing, and brand protection. As the MENA region continues to establish itself as a global destination for international sporting events, these issues have become increasingly significant for brands, rights holders, event organizers, and commercial partners.
The discussion featured valuable insights from distinguished speakers John Pullicino and Amiel Walia, who shared their perspectives on protecting intellectual property, managing sponsorship rights, and addressing the growing challenges of ambush marketing in an increasingly competitive global sports landscape.
The seminar also provided an excellent platform for knowledge sharing and networking among professionals from across the industry, reinforcing the importance of collaboration in advancing best practices in sports law and intellectual property.
DeMark IP extends its sincere appreciation to the International Sports & Entertainment Zone (ISEZA), the speakers, and all attendees for contributing to a highly engaging and successful event. We look forward to continuing to support discussions that promote innovation, legal excellence, and effective brand protection within the sports industry.
