Dema Khafaji is the Founder and Principal Consultant of DeMark IP and DeMark Legal Consultancy, with over a decade of experience advising and representing clients in complex intellectual property matters across the MENA region. Her practice is defined by a strategic, enforcement-driven approach to protecting and maximizing the value of intellectual assets.

Prior to founding her practice, Dema held in-house IP counsel and brand protection roles with leading global organizations, including FIFA and Johnson & Johnson. In these roles, she led large-scale IP enforcement initiatives and anti-counterfeiting campaigns, gaining first-hand experience in safeguarding globally recognized brands across multiple jurisdictions.

Her expertise spans trademarks, copyrights, and IP enforcement, with significant experience in handling complex disputes and coordinating cross-border enforcement strategies. She works closely with enforcement authorities and government bodies to deliver effective, results-oriented outcomes for her clients.

Alongside her advisory work, Dema has extensive experience in IP litigation, representing clients in contentious matters and guiding them through all stages of disputes with a clear, strategic focus.

Dema is particularly known for conducting in-depth and comprehensive IP audits that identify risks, strengthen protection frameworks, and unlock the commercial potential of intellectual property portfolios. She advises companies on structuring, managing, and enforcing their IP rights with precision and commercial insight